As Hailey Bieber secures a jaw-dropping Rhode buyout, fans grow louder in their calls for her to split from a seemingly distant Justin.
Hailey Bieber is celebrating a billion-dollar career high – but fans think it’s time she drops her biggest liability: husband Justin Bieber.
The 28-year-old beauty entrepreneur and mother-of-one has just inked a staggering $1 billion deal, selling her skincare brand Rhode to beauty giant e.l.f. Cosmetics. The acquisition includes $600 million in cash, $200 million in stock, and the potential for another $200 million if Rhode hits ambitious growth targets over the next three years.
But as congratulations flooded social media, so did warnings. Fans are urging Hailey to leave her husband of nearly six years, pointing to his reportedly cold demeanour and ongoing concerns about their rocky dynamic.
“Just a casual Hailey Bieber observer,” one person wrote online, “but she needs to take that $1B money and run from that man.” Another commented, “OK so Hailey is officially richer than Justin Bieber – I think she can divorce him now.”
The couple, who share a young son and have faced years of public speculation about their marriage, were seen together in New York shortly before the deal’s announcement. But it was Justin’s apparent lack of enthusiasm about his wife’s milestone moment that reignited criticism.
Fans circulated old and recent videos alleging Justin mistreats Hailey, accusing him of being dismissive, distant, and even rude during public appearances. The contrast between Hailey’s glowing business success and Justin’s increasingly reclusive persona has only fuelled speculation that all may not be well behind the scenes.
Hailey, who shot to business stardom with viral Rhode products like the lip gloss phone case and peptide lip treatments, shared her excitement in a glowing press release: “This is a massive opportunity to take Rhode global and bring our products to even more people.” But Justin’s response – or lack thereof – was met with silence across his social channels.
“Hailey should take that check, send the divorce papers, and RUN!” one fan wrote. “I’ve seen so many videos where Justin treats her like cr**, and it makes my skin crawl.”
While neither of the Biebers has responded to the mounting speculation, it’s not the first time their relationship has come under fire. Just last month, rumours of “explosive rows” between the couple made headlines, with insiders claiming tension over career priorities and emotional disconnect.
Despite the noise, Hailey remains a powerhouse on her own terms. Rhode has become a cult favourite among Gen Z consumers, with fans flocking to buy the brand’s minimalist packaging and ‘clean girl’ aesthetic. Its acquisition by e.l.f. is a strategic move that could see Hailey emerge as a beauty titan in the mould of Rihanna or Kylie Jenner.
Still, the juxtaposition of her soaring career and her seemingly unsteady marriage continues to divide opinion. Some defend the Biebers’ right to privacy, calling the divorce chatter invasive. Others see Hailey’s latest business triumph as a chance for reinvention – professionally and personally.
Whether Hailey will act on her fans’ fierce advice remains to be seen. But one thing is clear: in the eyes of the public, Rhode isn’t the only thing ripe for a clean break
