Rúben Amorim shuts down plans for behind-the-scenes Amazon docuseries, citing disruption fears
Manchester United’s chaotic rebuild will remain behind closed doors after Rúben Amorim personally vetoed Amazon’s lucrative proposal to film an ‘All or Nothing’ series during the 2025/26 season.
The club had been in secret negotiations with Amazon for months, with the streaming giant preparing to make its biggest offer yet — reportedly over £10 million — to chronicle the post-Ten Hag era at Old Trafford. But Amorim, who is already battling to stabilise the squad after a historically disastrous season, felt the project would be an “unwelcome distraction.”
According to The Athletic’s David Ornstein, United were on the brink of signing the deal when Amorim made his reservations clear. He reportedly cited the intrusive nature of fly-on-the-wall filming, the urgency of squad rebuilding, and the psychological fragility of the dressing room as key reasons for pulling the plug.
“Rúben Amorim made clear he was not comfortable with the potential intrusion on the first team,” Ornstein writes. “He felt it would be an unwelcome distraction in an environment that has had many problems in recent years.”
The board received Amorim’s feedback at the close of last season and delivered a unified recommendation to withdraw the offer. The move was a blow to United’s business operations, particularly INEOS and new chief executive Omar Berrada, who had backed the series as a financial cushion amid ongoing transfer and wage bill concerns.
Despite having the commercial side on board, Amorim — still in his first full year at the helm — was granted the final say. Sources say the Portuguese manager is keen to shield his players and staff from outside noise, particularly as fan unrest and media scrutiny continue to mount after a dismal showing last year.
Embed from Getty ImagesAmazon’s ‘All or Nothing’ series has already featured Arsenal, Manchester City, Juventus, and Tottenham, offering unparalleled access to dressing rooms, training grounds, and boardroom drama. United’s version was expected to draw massive global interest, especially given the club’s transition under new part-owners INEOS and the baggage of recent managerial failures.
But the optics of exposing the club’s internal tensions — including ongoing struggles in the transfer market — may have proved too risky for Amorim, whose tenure is already under pressure.
United have only signed Matheus Cunha and 17-year-old Diego León this summer. The club recently missed an internal deadline to sign Bryan Mbeumo from Brentford, with the Bees now demanding more than United’s £62.5m offer. It’s a further blow in a market where rivals appear sharper and better prepared.
Even outgoing transfers are proving difficult. Jadon Sancho, Antony, Marcus Rashford and even Alejandro Garnacho are all available — and yet no serious bids have materialised. Agents across Europe are reportedly waiting for United’s desperation to deepen before swooping in with lowball offers.
Meanwhile, tensions between football operations and the commercial wing at Old Trafford are quietly growing. Berrada’s enthusiasm for the Amazon deal — which could have eased Financial Fair Play pressures — clashed with Amorim’s belief in reducing noise and refocusing the squad.
So, while fans were hoping for a warts-and-all insight into the rebirth of Manchester United, they’ll have to make do with press conferences and cryptic Instagram posts. At least for now, Rúben Amorim is keeping the drama off-screen — even if it’s bubbling just beneath the surface.