From Prada to Dior, stars like Riz Ahmed and Rihanna lit up Men’s Fashion Week Spring/Summer 2026

Celebrity spotting has become a sport of its own at Men’s Fashion Week, and for Spring/Summer 2026, the runways were packed with more star power than ever. From intellectual icons at Prada to high-octane glamour courtesy of Rihanna and A$AP Rocky, SS26 cemented fashion month as a celebrity-laden spectacle just as much as a style showcase.

Prada kicked off the season in Milan with an erudite cast that oozed bookish charm. Front-row fans swooned as Harris Dickinson, Riz Ahmed, Archie Madekwe, and even Benedict Cumberbatch modelled the Italian house’s brainy-yet-beautiful menswear line. Prada’s collection leaned into a retro academic vibe — think oversized frames, reimagined varsity knits, and longline trench coats in dusty pastels.

If Prada were a literature salon, Dolce & Gabbana brought the movie star magnetism. Leading the pack was The White Lotus and Divergent star Theo James, radiating sultry ’90s cool in a tailored black silk suit. While the designs didn’t veer far from the brand’s signature sex appeal, the presence of such a polished Hollywood face gave the show fresh relevance.

As the spotlight shifted to Paris, all eyes were on Dior. There, a new creative direction is in full swing, with Jonathan Anderson poised to take the reins after Kim Jones’s departure. The maison teased its new aesthetic with Instagram reels featuring the late Jean-Michel Basquiat and photographer Theo Wenner as inspirations, signalling an artsy, emotionally rich future.

Anderson’s vision for Dior promises a cerebral twist on elegance, fusing his love for storytelling with Dior’s historic couture sensibility. The brand has hinted that his debut will spotlight a new model archetype — one with poetic depth and avant-garde appeal, perhaps a departure from traditional masculinity.

But while the runway hinted at the future, the front row screamed celebrity-laden now. Rihanna and A$AP Rocky made waves in coordinated monochrome fits at Saint Laurent, igniting a media frenzy as cameras caught them holding hands and whispering during the show. Rihanna wore a structured leather trench cinched at the waist, while Rocky sported oversized sunglasses and a slouchy pinstripe suit, blending streetwear with high luxury.

Elsewhere, Riz Ahmed was spotted again at Wales Bonner, seated alongside Michaela Coel and Kendrick Lamar. The crowd-pleasing designer unveiled a collection drawing heavily from Afro-Caribbean tailoring traditions — a reminder that fashion’s most powerful statements are still sewn into its seams.

Jacquemus, known for destination shows and viral moments, didn’t disappoint either. The French brand flew guests out to a hillside vineyard just outside Paris, where stars like Timothée Chalamet and Kylie Jenner sat on hay bales in designer denim. The show, staged at sunset, featured billowing silhouettes and tongue-in-cheek accessories — picnic baskets included.

As the SS26 season winds down, one thing is clear: fashion’s gravitational centre continues to shift toward celebrity culture. Yet this season also proved that star power doesn’t need to overshadow the clothes. Whether on the runway or in the front row, the lines between artist, model, and muse have never been more beautifully blurred.